In Self-Portrait (Pink Face) (2017), a print produced by Mixografia, Alex Israel depicts his own sunglasses-clad face in profile, replacing his features with smoothly gradated color fields. Editioned in six different color combinations, Self-Portrait features a white outline of the artist’s head in raised relief with a hollow, contoured interior. Making use of a 1980s-style palette that juxtaposes neon and pastel hues, Israel evokes the distinctive sunsets of Southern California and meditates on the visual character of Los Angeles, his hometown. He has employed this profile image throughout his oeuvre, making it the logo for a personal brand centered on a West Coast millennial lifestyle that filters the worlds of art, entertainment, fashion, and technology through celebrity, product placement, and online influence.